Kia vs. Toyota

Are you in the market for a new vehicle, but aren’t sure which brand to choose? Start your research right and let the team at Southlake Kia unpack the differences between two top brands for you. We’ve put together this article detailing how Kia stacks up against Toyota. Keep reading to learn more about the comparison.

If you have any questions about the differences between Kia versus Toyota, one of our product specialists would love to speak with you. Give us a call at (219) 947-1500 or submit our online contact form and a representative will be in touch as soon as possible.

Model Lineup

Both Kia and Toyota offer strong model lineups with vehicles to fit every need. To help you compare each brand’s offerings, we’ve collected comparable models from each category and paired them with their starting MSRPs.

If you want to learn more about the Kia model lineup, browse our new Kia inventory and used Kia inventory available at our Merrillville, IN, dealership. If one of these models looks like it could be a fit for you, schedule a test drive and experience the Kia difference for yourself.


2020 Kia Forte EX in GravityGrey

2020 Kia Forte

starting at $17,790 MSRP

2020 Kia Niro EX in DeepCerulean

2020 Niro

starting at $23,490 MSRP

2020 Kia Rio in gray

2020 Rio 5-Door

starting at $16,690 MSRP

2020 Kia Sedona in blue

2020 Kia Sedona

starting at $27,400 MSRP

2020 Kia Telluride EX in DarkMoss

2020 Telluride

starting at $31,690 MSRP

2020 Kia Soul EX in InfernoRed

2020 Kia Soul

starting at $17,490 MSRP








2020 Corolla

starting at $19,600 MSRP

2020 Prius

starting at $24,200 MSRP

2020 Yaris Hatchback

starting at $17,750 MSRP

2020 Sienna

starting at $31,565 MSRP

2020 Toyota Highlander

starting at $34,600 MSRP

2020 RAV4

starting at $25,850 MSRP


You never want something to happen to your car. But if it does, you deserve a manufacturer that will take care of the issue. Kia is the clear winner in this department with a powertrain warranty that’s twice as long as Toyota’s. Check out each brand’s specific commitment to quality in the following chart:





Ten-year/100,000 mi.

Limited Powertrain

Five-year/60,000 mi. 

Five-year/60,000 mi.

Limited Basic

Three-year/36,000 mi. 

Five-year/100,000 mi.

Anti-Perforation/ Rust

Five-year/unlimited mi.

Five-year/60,000 mi.

Roadside Assistance 

Two-years/unlimited mi.


Exceptional reliability is the name of the game with both Toyota and Kia. A 2019 study done by J.D. Power found Kia is highest in U.S. initial quality in the non-premium category. J.D. Power also ranked the 2016 Kia Soul, as well as the 2016 Toyota Corolla, Prius, and Prius V among the most dependable cars on the road.



Kia and Toyota offer common connectivity features, like Android Auto™ and Apple CarPlay®, delivered through a touchscreen interface. Kia also offers:

  • 12.3-in. 1080p touchscreen display
  • Bose premium sound system 
  • Harman Kardon® premium audio
  • Lexison® premium audio 
  • Multi-device Bluetooth® connectivity 
  • UVO link remote connectivity
    • Amazon Alexa
    • Google Assistant
    • Find my car
    • Remote climate control
    • Remote door lock/unlock
  • Wireless device charging
  • Voice-command navigation


The safety features in your next vehicle impact you and everyone around you. That’s why intelligent safety features are important components of both Kia and Toyota cars. Browse the following features and see how they promote safety, convenience, and efficiency on the road.


  • Kia Drive Wise
    • Blind-spot collision avoidance assist
    • Forward collision-avoidance assist 
    • Lane keeping assist
    • Rear cross-traffic collision avoidance assist
    • Remote smart parking assist
    • Reverse parking collision-avoidance assist
    • Smart cruise control
    • Surround view monitor


  • Toyota Safety Sense™
    • Automatic high beams
    • Dynamic radar cruise control
    • Lane departures alert
    • Lane tracing assist
    • Pre-collision system with pedestrian detection
    • Road sign assist
2020 Kia Sorento Exterior Safety&Tech Features


Safety ratings matter to the experts. And both Toyota and Kia have won awards for vehicle safety. However, Kia outperformed Toyota in the more stringent Top Safety Pick+ tests — which require the vehicle to ace all the tests and have an Advanced or Superior front crash prevention rating. Check out the breakdown below:




  • 2019 Cadenza
  • 2019 Rio
  • 2019 Rio 5-door
  • 2020 Telluride

2019 IIHS Top Safety Pick 

  • 2020 Corolla hatchback and sedan
  • 2019 Highlander
  • 2020Prius
  • 2020 Prius Prime
  • 2020 Tacoma
  • 2020 Forte
  • 2019 Niro
  • 2019 Niro Plug-in Hybrid
  • 2020 Optima
  • 2020 Sorento
  • 2020 Stinger
  • 2020 Soul

2019 IIHS Top Safety Pick+

  • 2020 Avalon
  • 2020 Camry
  • 2020 RAV4

Kia technology also earned the following awards:

  • 2020 MotorTrend SUV of the Year® (2020 Telluride)
  • Edmunds Best Electric Vehicle (2019 Niro EV)
  • J.D. Power Best Compact Multi-Purpose Vehicle (2019 Soul)
  • KBB  Best New Model (2020 Telluride) 
  • U.S. News and World Report Best 3-row SUV for the Money (2019 Sorento)
2020 Kia Sorent Exterior Driving On A Snowy Road

Contact Us

We would love to hear from you! Please fill out this form and we will get in touch with you shortly.
  • This field is for validation purposes and should be left unchanged.
Southlake Kia 41.4698909, -87.2851713.